Where time has stood still for a century
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Discover the ultimate in warm clothes with our premium outdoor clothing range. Our merino wool clothing ensures you stay cosy and comfortable in any weather. From warm clothing essentials to advanced clothing outdoor enthusiasts trust, our collection has everything you need to stay protected and stylish on your adventures.
We make warm clothes to last: buy well, and buy once. Responsibly Made in Sweden.
We come in contact with many people who use our clothes in one way or another and we hear many moving, funny and inspiring stories. Stories about life choices, adventures and dreams. Stories that we want more people to take part in. Welcome to I am Woolpowered, stories about people.
Get a FREE Nordic Blue LITE Beanie with all orders over £150.